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The Weeknd
Don’t just listen to The Weeknd, step inside his new track — “Take My Breath” in Dolby Atmos. I was able to set the initial creative positioning and direction for our 2021 Dolby Atmos Music Campaign. I helped identify artists, reviewed the director's treatments, crafted the interviews, and edited the final VO. Our team also developed the design treatment for cobranding with these big-name artists, integrating the iconic Dolby double-D with the artist's name.
- Project Roles
- Art Director, Creative Director
- Skills
- Art Direction, Broadcast, Celebrity, Design, Keynote, Creative Direction, Content Strategy, Creative Strategy, Brand Strategy, Creative Research, Brand Management
- Media
- Experimental Films, Social Media Content, Social Media Copy, Websites, Commercials - Broadcast, Billboards
