Insurance pretty much sucks. It especially sucks for small businesses.
It sucks their time, it sucks their money, it sucks their soul.
So NEXT Insurance decided to write a folk song to celebrate, because insurance doesn't have to suck anymore.
That song brought about a collaboration with BUCK's cell animators in Australia and the creation of a place affectionally called Sucktown.
Here are some of my favorite frames from the project.