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Hugo Boss: Man of Today

To promote the fragrance, Boss Bottled, we created a series of exclusive events, pop-up installations, in-store sampling, new package design and social media initiatives around the theme "Man of Today."

Project Roles
Creative Director, Copywriter
Company
KBS
Skills
Conceptual, Copywriting, Creative Direction, New Business
Media
Interactive Installations, Product Designs, Social Media Content, Events
Project Industries
Fashion, Lifestyle
Hugo Boss: Man of Today
Hugo Boss: Man of Today
Hugo Boss: Man of Today
Hugo Boss: Man of Today
Hugo Boss: Man of Today
Hugo Boss: Man of Today
Hugo Boss: Man of Today
Hugo Boss: Man of Today
Hugo Boss: Man of Today
Hugo Boss: Man of Today
Hugo Boss: Man of Today
Collaborators