Hugo Boss: Man of Today
To promote the fragrance, Boss Bottled, we created a series of exclusive events, pop-up installations, in-store sampling, new package design and social media initiatives around the theme "Man of Today."
- Project Roles
- Creative Director, Copywriter
- Conceptual, Copywriting, Creative Direction, New Business
- Interactive Installations, Product Designs, Social Media Content, Events
- Project Industries
- Fashion, Lifestyle