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USTA "Tennis Makes You" Social Video Series
The USTA wanted to engage a new, Millennial audience while also schooling them on all the kick-ass benefits they could get by playing tennis. So we teamed up with Jared Hess (director of the comedy classics Napoleon Dynamite and Nacho Libre) to create this series of hilariously offbeat social videos, running it as paid content on Facebook and Twitter as well as preroll on YouTube.
- Project Roles
- Art Director, Copywriter
- Company
- DDB
- Skills
- Art Direction, Content Strategy, Copywriting, Creative Strategy, Post-Production, Producing
- Media
- Interactive Videos, Social Media Content
- Project Industries
- Entertainment, Sports