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Rebranding Occupy Wall Street

The MPS Branding thesis focused on repositioning culture. We worked on the rebranding of the Occupy Wall Street movement. One of the biggest problems we identified with Occupy Wall Street was lack of leadership. It led to the inability to make sound decisions, lack of a clear path to the way forward and varied agendas of the millions who joined. The way forward lay in positioning Occupy Wall Street as a credible source that exposes greed and corruption, opposes economic injustice and empowers the 99% to take action for real change.

Project Roles
Creative Director, Designer, Strategist
Company
Occupy Wall Street
Skills
Brand Strategy, Creative Direction, Design, Design Strategy
Media
Brand Identity, Branding, Environmental Design, Websites
Project Industries
Non-Profit
Rebranding Occupy Wall Street
Rebranding Occupy Wall Street
Rebranding Occupy Wall Street
Rebranding Occupy Wall Street
Rebranding Occupy Wall Street
Rebranding Occupy Wall Street