Camp Fimfo

Camp Fimfo offers the amenities glampers want and the access to nature that campers love. Our job was to create a brand that could appeal to both. For inspiration, we looked back on the heyday of camping when the great outdoors felt simpler and more accessbile. We developed the name (Fun Is More Fun Outside), visual identity and voice. Then we created the website, social media presence, park signage, badges for campers, uniforms, marketing materials—we had a hand in everything. Lastly, we introduced our camp mascot Squirrely in a video series that encouraged people to unplug and reconnect at Camp Fimfo.