The Selfie Shootout

Our goal was to increase Turkish Airlines’ brand awareness around the world, reach a new target audience: spirited, adventurous people with wanderlust, and test the campaign’s effectiveness by measuring brand recall for Turkish Airlines’ ads. I was asked by Crispin Porter Bogusky LA to be part of the pitch team and lead them in conjunction with Hoj (CD) and Sue (ECD) . The client was blown away with the creative and signed the deal of a global spend of around $100 million (£63 million) for 5 years allowing us to create this fun, and successful, campaign.