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The Walking Dead Season 7B Social & Experiential Content
Efforts included experiential, fan engagement, and digital concepts meant to generate media impressions on social media and in the press. Included the introduction of major villain Negan and teasing the confirmed death of an undetermined fan favorite character. Seasonal content was also produced as needed.
Campaign included:
1. Subway tunnel ghosting installation
2. Tweet to smash bus shelter
3. Chat with Negan via Kikbot
4. A tweet to win installation experience
5. A digital billboard that changes based on fan guesses
6. A Negan Tinder date turned experience
7. Social Media Quotes
8. Photo filters accessible via custom snaptag
9. Twitter hashflags for fan engagement
10. Seasonal content
- Project Roles
- Art Director, Creative Director, Retoucher, Designer, Strategist
- Skills
- Art Direction, Compositing, Conceptual, Content, Content Management, Design, Entertainment, Experiential, Adobe Illustrator, Interactive, Management of Teams 1-10, Adobe Photoshop, Social, Technology, Creative Direction, Copywriting, Strategy
- Media
- Advertising, Branded Content, Interactive Installations, Social Media Content, Social Media Copy, Typography, Video Installations
