Mini Small Car, Big Fun CAR-nival
MINI has been an iconic car brand since 1959 with its signature small cars, but with changing dynamics and new competitors within the auto industry, MINI had lost some of its presence. They aimed to appeal to millennial urban professionals who crave excitement and new experiences and want to find ways to get out of the city. The Small Car, Big Fun campaign showcases that even MINI's signature smallness can create the big excitement. In various cities, pop up MINI Car-nivals would feature games and prizes to build excitement for the brand. Visitors could also check out MINI models for themselves.
Games featured:
1. Mini Roll-A-Ball
2. Mini Slot Car Grand Prix
3. Mini MIni Golf
4. Mini Bumper Cars
Prizes were also styled to be small but impactful:
1. Small Speaker, Big Sound - Portable speaker
2. Small Tools, Big Changes - Set of 5 key chain tools
3. Small Carry, Big Haul - Foldable reusable bag
4. Small Cover, Big Safety - Web cam cover
Finally, out of home ads would be placed near the event location, on subways and via online event aggregators.
*Apologies for the web address, there seems to be a glitch in the matrix and it is not using the correct page name
- Project Roles
- Art Director, Copywriter, Creative Director, Retoucher, Designer, Project Manager, Strategist
- Skills
- Art Direction, Compositing, Conceptual, Content, Design, Experiential, Adobe Photoshop, Retouching, Creative Direction, Copywriting, Project Management, Strategy
- Media
- Advertising, Events, Interactive Installations
