AB InBev Anti-Binge Drinking Campaign
AB InBev was looking to create a campaign to help manage binge drinking. The idea is that there are always greater odds that you'll have something unexpected happen if you binge drink. The Solution we propose: One Drink / One Water. Strategically, the concept was fleshed out across various types of media.
1. A microsite where people could explore the Curio Cabinet of Odds and Ends
2. An Instagram profile that allows people to see their odds of different crazy things that could occur
3. Out of Home boards in heavy nightlife areas
4. Facebook posts with immersive content
5. A Buzzfeed content partnership
6. Photo filters via Social Media apps
7. Drizly Partnership featuring promo codes and free items to be distributed with orders (cups, napkins, coasters, temporary tattoos, posters) The promo items could also be distributed at bars
8. A museum of odds and ends - an exhibition of relics from moments of binge drinking gone wrong
*Apologies for the odd web address, it is incorrect, but there seems to be a glitch in the matrix and it's the only useable link.
- Project Roles
- Art Director, Copywriter, Retoucher, Designer
- Skills
- Art Direction, Compositing, Conceptual, Design, Digital, Adobe Illustrator, Integrated, Adobe Photoshop, Retouching, Social, Visual Development, Copywriting
- Media
- Advertising, Branded Content, Editorial Writings, Interactive Installations, Microsites, Packaging, Photo Illustrations, Social Media Content, Social Media Copy, Visual Designs, Concept Art
