District Perrier Augmented Reality Project

Collaborating with with an agency on the District Perrier campaign, I developed an idea to use augmented reality to transform the Perrier bottle into a new experience. In the experience, users could play around with a track and beat sampler, watch videos, use photo filters, and find recipes. What makes the concept so original is that it actually asks the user to mimic using the product. With the recipe, the bottle transforms into a shaker, the user chooses a flavor, and actually shakes the shaker on their phone to reveal a recipe. This action helps keep this experience original and top of mind next time it's cocktail time.