Casa Brugal

A new positioning, name and logo give identity to Casa Brugal, the producer of premium rums from the Caribbean, and distributor of iconic brands.
The symbol of Casa Brugal honors its legacy with the silhouette of its emblematic shield, and also evokes a window.
We immerse ourselves in the history of this hundred-year-old brand and in the endearing Dominican culture, experiencing first-hand the extraordinary sense of belonging and pride that Brugal inspires among its collaborators, consumers and, in fact, among everyone who is Dominican.

Consequently, the new brand had to represent its essence, evolution and its impact for the future, not only as a company but also as a country brand. Based on the concept of "premium integration", Ideograma created an identity that reflects a world-class company with a now diversified and premium offer.