brand & web design | Breuckelen Athletic

As Head of Design & Digital at Breuckelen Athletic, a Brooklyn-based gym, I led the full-scale site redesign from design to development, which I developed out in Webflow. I was also responsible for the brand revamp, including the development of brand identity, tone of voice, and collateral. The brand emphasizes strength with purpose and empowers individuals to lead a healthy lifestyle through fitness, with intentionality and sustainability in mind.