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Old Spice Swagger

The "Swaggerize Me" site lets visitors create fictional articles that will build them up as a person with ultimate swagger. A devilishly handsome host will guide you along the site. First, you slide various toggles to customize your online swagger. Afterwards, enter your name, email and gender to generate the faux articles, which will appear on mock sites that cover books, money, music and more. My role was to figure out the traits and subject matter men would love to be famous for, create content for the fake sites, headlines, blurbs, over 40 mad-lib style articles and hundreds of topic options. Results • With over 500,000 visitors since launch, the campaign helped increase sales by over 20 percent. • Thirteen video clips displayed at random intervals depending on a user's position within the site.

Project Roles
Content Producer, Copywriter, Writer
Company
Wieden + Kennedy
Skills
Comedy, Content, Content Writing, Copywriting
Media
Advertising, Articles, Brand Films, Websites
Project Industries
Advertising, Beauty, Health/Pharma