The Ask: Let's create a big promo spot for the Grammys that features multiple big artists. The Problem: Limited time, budget, using multiple artists— and no one was available to shoot.
The Solution: Using a little movie magic, we found face doubles of the celebrities— had them lip sync to the music, and created a mini music video animating a catchy mashup of tracks from all five Album of the Year nominees: Kendrick Lamar, Alabama Shakes, Chris Stapleton, Taylor Swift and The Weeknd.
- Project Roles
- Copywriter, Writer
- The GRAMMYs
- Brand Management, Brand Strategy, Color Grading, Commercial, Consulting, Content, Content Strategy, Content Writing, Copywriting, Creative Strategy
- Advertising, Commercials - Broadcast, Commercials - Video
- Project Industries
- Advertising, Entertainment, Music