UNICEF Good Shirts

In 2011, with the worst humanitarian crisis in the world unfolding in the Horn of Africa, BBH New York, Threadless and the U.S. Fund for UNICEF partnered to launch GOOD SHIRTS. The shirts were available on threadless.com and featured an innovative pricing structure: each cost the exact amount of the aid item depicted on the shirt. Twelve shirts were designed and illustrated by my wife, Christine, and myself, in line with our Needs For Sale project. The shirts raised over $375,000 for the cause.