Dropbox is an industry leader in file storing, file sharing, and file collaborating. Their digital brand presence is well-defined, and now they have a physical brand presence to match. Together with our interior design partners at Hendley & Co, we designed a scalable plan for the design, build, and material furnishings of forthcoming Dropbox brand activations at industry trade shows. Using core Dropbox brand guidelines as a basis for design theory, our solutions for cross-functional environments take inspiration from modernist architecture and employ modular construction methods to achieve inspired outcomes in small, medium, and large event spaces alike.