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Sleepys Rebrand

Sleepys was one of Mattress Firm’s top performing brands and they wanted to take it further. Their goal: make Sleepys a billion-dollar sleep brand positioned at the intersection of comfort and engineering. We rebuilt Sleepys to have a distinctive space within the Mattress Firm brand, protecting existing brand equity and creating a seamless transition to Mattress Firm’s sleep expertise strategy.

Project Roles
Art Director, Creative Director, Designer
Skills
Conceptual, Design, Motion, Brand Strategy, Design Strategy
Media
Advertising, Brand Guidelines, Motion Graphics, Photography, Brand Identity
Sleepys Rebrand
Sleepys Rebrand
Sleepys Rebrand
Sleepys Rebrand
Sleepys Rebrand
Sleepys Rebrand