Challenge: Southwest Windpower is lacking in brand recognition and bigger business, and providing specs and beneficial results of using their wind turbines isn't enough to connect with consumers. Solution: “Get Involved with Wind”. You can’t see the wind, but you can see its effects. From feeling the cool breeze on your shoulders to sailing across the ocean, people are already experiencing the force of wind in many ways, so let's send out a stylish and cinematic message to bring people back to the force of wind and think about purchasing a personal wind turbine. It’s time to get more human, beyond statistics, and wind the “people’s choice award” early on… to help ensure future years of success.