Vans - This Ties Us Together

Other Holiday campaigns tell stories about traditional families. For Vans Holiday 2022 campaign, we flipped tradition on its head and focused on the things people do together that make them one. The entire campaign highlights three unique families that embody the brand’s core pillars (music, art and action sports). We created a series of films that tell their stories, as well as the brand’s first immersive AR retail storefront, a scrapbook landing page takeover, and even made an appearance on Roblox.