Slurpee Unity Tour
After a few hints from President Obama, 7-Eleven set out across America to help ease the tensions of partisan politics.
Turning the most powerful man in the world into a brand advocate proved to be a pretty good idea. Media coverage garnered a staggering 1.7 billion media impressions in just two weeks. And it made the Cannes Lions' Shortlist ... twice.
- Project Roles
- Content Producer, Copywriter, Creative Director
- Branded Content, Events
- Project Industries