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Slurpee Unity Tour

After a few hints from President Obama, 7-Eleven set out across America to help ease the tensions of partisan politics. Turning the most powerful man in the world into a brand advocate proved to be a pretty good idea. Media coverage garnered a staggering 1.7 billion media impressions in just two weeks. And it made the Cannes Lions' Shortlist ... twice.

Project Roles
Content Producer, Copywriter, Creative Director
Company
TracyLocke
Skills
Experiential
Media
Branded Content, Events
Project Industries
Retail
Slurpee Unity Tour
Collaborators