How Far Will You Go? — Comcast/XFINITY

FreePass is an event that gives XFINITY TV customers free access to the biggest hit movies and shows. But behold, the event only happens once a year for 12 days. So when tasked to promote this, we created a campaign asking their subscribers how far they would go to give themselves a nice two uninterrupted weeks at home

Project Roles
Art Director, Copywriter
Art Direction, Comedy, Conceptual, Print, Scripting, Brand Strategy, Entertainment
Advertising, Commercials - Broadcast