Bainbridge Pickleball Club hired me to develop the brand identity, photography, and initial apparel line for their company. Bainbridge Pickleball Club wants to position themselves as a high-end niche sports apparel company. After multiple conversations, we landed on a visual direction we call “Warm Nostalgia” that captures the vibes of a summer day outside in the 1960’s. Using natural elements, warm colors, and travel-style photography to build a modern-day brand that understands it’s heritage.