TRIUMPH - Brand Refresh

With its expansion and rapid team growth, Triumph has decided to give itself a brand refresh.

As part of the Pru Life UK family and to work cohesively with the mother company, Triumph’s new face is inspired by ‘the lady of prudence’ herself. The new logo is an emblem that embodies victory, confidence, and tranquility. Its facial expression conveys the peaceful emotion one feels when they have secured their future. Success is also symbolized by the laurel leaves headband and the subtle hint of wings as her hair. The fresh face of Triumph communicates the calm yet eager approach of winning at life and helping Filipinos achieve their goals.

The emblem is paired with a modern minimal serif font which shows professionalism and stability. The typeface is a great partner to the logo as it embodies the team’s sense of reliability and trustworthiness, reflecting Pru Life UK’s high-quality products and services.

Aside from the Prudent Red, dark Gray, and White, Triumph was also given a fresher color palette which consists of primary colors and its pastel counterparts. The new palette evokes the sense of peacefulness and reflects one’s colorful life when they’ve experienced the Triumph way of providing financial services. Triumph’s brand identity also includes a set of quirky illustrations which reflects the team’s friendly side while maintaining the brand’s professionalism and integrity.