Zent - Rent anything as a platform

Zent

Product Context
Zent enables you to rent items instead of buying them. Under the tagline “Own Less. Live more,” Zent saves you space and costs and provides the convenience of the on-demand economy.

The Challenge
In its discovery phase, we designed Zent as a mobile-first eCommerce experience with a scalable design architecture which allowed us to scale to new categories as needed.

The Solution
The result was a prototype and MVP for skiing and camping equipment in northern California. We validated the need for on-demand equipment, but the founders focused on the more profitable categories and refocused the company around them.

My Role
• Branding
• User experience design
• User interface design
• Creative direction

Deliverables
• Brand proposal
• User flow
• Wireframes
• Low- and high-fidelity prototype
• Development handover