Petersons - Find, Apply, and Finance Your Education

Peterson’s

Product Context
Peterson’s is a leading provider of information on college admissions and testing to prospective college students.

The Challenge
To reposition Peterson's from a search engine for college-related information to a startup with tools that help students find, apply, and finance their education.

The Solution
The result was a well-defined proposition and branding exercise to position Peterson’s as a product-based company to target millennials and sub-20s demographic.

Addressing the potentially high amount of information for various colleges, trade schools, and universities with sometimes over 30+ programs or locations was a huge concern and a departure than how Peterson’s operated in the past.

My Role
• Branding
• User experience design
• User interface design
• Creative direction

Deliverables
• Product design
• Brand proposal
• User flow
• Wireframes
• Low- and high-fidelity prototype
• Development handover