Coca-Cola | Mix'on

Coca-Cola Mix'On is a mobile-first interactive collaboration that engages Hispanic teens in a meaningful way through music by turning fans into producers, right from their favorite digital devices.

Video Content:
A total of 42 unique videos, including the three new music collaborations, were released via the microsite and social media channels.

Website & Social:
Visitors could learn more about their favorite artists, vote for their favorite performance, and answer weekly questions to inspire the live American Music Awards Performance.

Awards and Accolades:
- Honoree Webby Awards (2013)
- Digi Day Mobi Award Finalist (2013)
- Silver + Bronze Addy Award (2012)