Reel | Save-to-Buy

Reel gives shoppers simple saving plans for future purchases, so they can own what they want while getting rewarded. We call it Save-to-Buy. We embed on merchant sites to drive incremental revenue and conversion while increasing affordability for shoppers.

Our mission is to unlock a better financial future by showing people the potential of their own cash flow.

Role: CMO and Cofounder.

I lead all marketing and user experience aspects, from defining brand positioning and communications to managing all releases and platform optimizations (Marketing Strategy, Strategic Planning, and Product Strategy).

Success metrics: 140K registered users, $600 Avg. Order Value, 71% retention rate, 1.44 Active goals per user, +500K in transactions.

How it works:

1. Set a saving strategy for what you want to buy in the future.

2. We'll automate your savings, while you earn rewards.

3. Once you save in full, you can buy it and it's all yours!