GINETTE NY - Jewelry Campaign

I developed the concept with Creative Team to create campaign images for a look book and a Billboard display for the Boulevard Haussmann at Printemps in PARIS. The campaign was shot in studio in New York and was based around the idea of a group of girls who were all friends. The lighting design featured a crisp white back ground. I directed the talent so that their warmth and friendship was highlighted in a spirited way. The editing took place the day after the shoot and I was responsible for overseeing all of the post production work on the images.