Rise - LeBron

Chiat NY continued its multi-brand relationship with Pepsi Co to launch a new product Rise, with the most iconic, forever striving, champion: Bron Bron himself, the King, LeBron James. Feature film director F. Gary Grey was an incredible partner on this super challenging production. Every choice we fought for and crafted was worth it.

The results were a Strategists dream: Due to LeBron’s delightfully unexpected salsa dancing skills, it was retweeted by tons of athletes and NBA players literally used the dance to taunt LeBron on court during games.

https://www.espn.com/video/clip/_/id/31817736

Creatives: Chris Beresford-Hill, Richard Valero, Shannon Murphy, David Stevanov.