Mtn Dew Zero - The Shining

This Superbowl spot launched Mtn Dew Zero, as well as the relationship between TBWA Chiat NY and Pepsi Co. It’s proof that when a great client trusts an agency to execute, and everyone collaborates, the result goes far beyond expectations. Director Tom Kuntz was so meticulous in recreating these scenes, literally down to the wallpaper, that we all felt like we were actually in the Overlook Hotel on set.

It scratched some strange itch in people’s brains. And it’s fun when the press picks up a campaign. I love pop culture and film, so for me, it doesn’t get better this kind of coverage.

https://www.rollingstone.com/tv-movies/tv-movie-news/bryan-cranston-the-shining-mountain-dew-super-bowl-commercial-944496/

https://decider.com/2020/01/29/the-shining-bryan-cranston-commercial-mountain-dew/

After this work, Pepsi Co gave Chiat two more brands without a pitch.

Creatives: Chris Beresford-Hill, Julia Neumann, Amy Ferguson, Christopher Santaiti, Ashley Veltre.