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Coors Light Brand Repositioning

As a Sr Art Director role, I was tasked with re-designing the Coors Light website. I took the opportunity to shift the brand's presence in the digital space, by enriching their current silver and red branding palette, with color product photography that made all digital content more engaging a practice already in place in their instagram account. The re-brand exercise was so successful that it eventually made its way to film and ad campaigns.

Project Roles
Art Director
Company
Coors Light
Skills
Art Direction
Media
Products - Digital, Brand Guidelines
Project Industries
Beer, Beverage
Coors Light Brand Repositioning