Too Faced Brand Guidelines

Too Faced is a fun, fresh makeup brand with a lot of attitude, They came to Standard Time with a simple task: we know what we like, we just need to make it cohesive. So we developed a brand guide / coffee table book print piece so they would have the style bible within reach at all times. The result, was just rearranging their current elements in an efficient system, with visual hierarchy so they could create their own content modularly.