Handshake Network Trends

Using product data and user sentiment, Handshake Network Trends provides compelling data points and timely commentary on the most pressing topics in early talent recruiting and employment. A distinct sub-brand was created for enterprise and academic audiences. Reports featured data visualization using product data from the Handshake Network.

Working closely with the VP of Higher Ed Marketing, Senior Researcher, Copywriters, and Developers, I led art direction, created illustrations and data visualization, designed microsites, PDF reports, presentation decks, and social media assets.