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The Electric Jump

MINI jumped into electric driving by launching MINI Cooper SE. To make this jump for real we created an immersive VR experience in partnership with IBERIA Inflight. The result was a short film called «The Electric Jump», a virtual journey through the iconic MINI universe, exclusively available onboard during IBERIA’s business class flight.

Project Roles
Copywriter, Creative Director, Writer
Skills
3D, Commercial, Conceptual, Content, Entertainment
Media
3D Animations, Advertising, Commercials - Video
The Electric Jump
The Electric Jump
The Electric Jump
The Electric Jump
The Electric Jump
The Electric Jump