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- Charles Matthew Art Director / Designer / UI Designer
OMSOM - Packaging and eCommerce Design
CLIENT
OMSOM — Real Asian Flavors that Take You Home
Studio Partner: Outline
CLIENT
Omsom, founded in 2018, is a venture-backed CPG brand bringing proud, loud Asian flavors into American homes. They partnered with iconic, award-winning chefs to craft starters for Asian dishes that you know and love. Each starter packs all the sauces, aromatics, seasonings, and oils that decades of tradition call for.
BRIEF
We were tasked to design Omsom's identity and eCommerce website. The goal is to really convey the brand's pride in spreading their love for their culture.
APPROACH
We were inspired by the way forces collide, spark, and create something new. Whether it's an idea or a meal, the whole becomes more (and different) than its parts. This cultural point of view and the heat our founders put behind it served as the basis for their bright brand identity.
- Project Roles
- Art Director, Creative Director, Editor (Brand/Content), UX/IA Designer, Designer, Strategist, UI Designer, Content Strategist
- Company
- Omsom
- Skills
- Art Direction, Design, Adobe Illustrator, Adobe Photoshop, Design Strategy, Human-Centered Design, Packaging Design
- Media
- Advertising, E-commerce Platforms, Packaging, Branding
- Project Industries
- Packaged Goods, Retail
