😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
-
- Charles Matthew Art Director / Designer / UI Designer
Couplet Coffee - Rebrand and UI/UX Design
Couplet Coffee the LGBTQ+ and woman led lifestyle brand that aims to make specialty coffee less pretentious and more fun, wacky, and community-focused, announced the launch of CoupletCoffee.com, its first-ever direct-to-consumer website where shoppers can order an assortment of fan-favorite coffee, merch and product drops.
The new website design is reflective of the brand’s wacky approach. With vibrant colorways and impactful design, the new site features the brand’s full range of specialty coffee flavors from Espresso For Everyone, Blissful Blend, and the Single Origin Peruvian. The website also has its cult-favorite merchandise and equipment available, including The Lovers French Press and The Mooka Pot.
- Project Roles
- Art Director, Creative Director, Editor (Brand/Content), UX/IA Designer, Illustrator, Designer, Content Strategist
- Company
- Couplet Coffee
- Skills
- Art Direction, Design, Adobe Illustrator, Adobe Photoshop, Design Strategy, Human-Centered Design, Packaging Design, Figma
- Media
- Advertising, Brand Guidelines, Branded Content, E-commerce Platforms, Packaging, UI Design, UX Designs, Visual Designs, Branding
- Project Industries
- Beverage, Lifestyle
