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- Charles Matthew Art Director / Designer / UI Designer
Centrafique Agriculture - Branding and Web Design
OVERVIEW
Brand identity for a French NGO, Centrafique Agriculture, focusing on telling stories and updates about Africa and other nations. Founded by a Central African Republic teacher and entrepreneur, the organization formerly aimed to showcase Africa's culture, traditional farming, and technological advancements. But today, the organization seeks to connect the world through global and African news and updates.
PROJECT BRIEF
Centrafique Agriculture expands its mission of sharing with the world, not just about agriculture but also technology, news, stories, and many more. It needs a modern corporate identity that will be distinct.
METHOD
The identity displays the brand's mission of educating the world about Africa. The identity must also include the NGO's vision for the future, empowering African nationals and making them educate others about their culture, agriculture, wildlife, and local products. These should be displayed at every touchpoint, from printed posters to digital ads and website UI.
- Project Roles
- Art Director, Creative Director, UX/IA Designer, Typographer, Designer, Strategist, UI Designer, Content Strategist
- Company
- Centrafique Agriculture
- Skills
- Design, Adobe Illustrator, Adobe Photoshop, Brand Strategy, Design Strategy, Human-Centered Design, Figma, Experience Design
- Media
- Brand Guidelines, Product Designs, UI Design, UX Designs, Visual Designs, Websites, Branding, Brand Identity
- Project Industries
- International, Media, Education, Non-Profit
