JUN LEE - Brand Identity

OVERVIEW
Jun Lee is a Filipino fashion designer and stylist who garnered numerous awards in the industry and needed a younger and bolder brand image. He has designed gowns, suits, and haute couture for celebrities and politicians for high-end events. He co-designed some Binibining Pilipinas and Miss Universe Philippines contestants’ dresses and national costumes.

PROJECT BRIEF
Jun Lee has been in the fashion industry for 30 years. To elevate his presence from his emerging competitors, he wanted to revamp his brand look into a bolder and more youthful version while maintaining the elegance of his creations and talent. While focusing on haute couture, Jun Lee added ready-to-wear clothing to his product line to appeal to a much younger audience.

METHOD
Part of his fresh visual identity is a new logo, colors, and typefaces. A unique brand strategy is formulated to help him differentiate from other fashion designers, and a comprehensive social media strategy to attract millennials and gen Zs.