Visionnaire - Branding and eCommerce Design

CLIENT
Visionnaire is a lifestyle and apparel brand that aims to bring positive change to the world. They want to empower young people by providing clothing that reflects their values and goals. They also want to create a community of like-minded people the brand can inspire.

PROJECT BRIEF
Design a brand identity system that inspires the young to make their dreams a reality and to express themselves.

APPROACH
The brand identity of Visionnaire is composed of pastel and bright colors and dreamy vibes. Pastel colors are meant to be lighthearted, happy colors that reflect positivity in your life. They're often used to communicate dreams and your way of making them come true. Bright colors feel happy, but they're more energizing and energetic than pastel ones. We used pastel colors to convey a sense of calm, while the bright colors gave off energy and excitement. This will make the younger generation relate more to the brand since they will feel like they're part of something that inspires them.