NOM NOM - Brand Identity

OVERVIEW
A playful brand identity for the Australian fast-food restaurant NOM NOM, formerly Chef Krunchie's Burgers and Fries. Their pride is that although their products are prepared without preservatives, they can manage to make the food tasty and juicy throughout the consumers' dining experience.

PROJECT BRIEF
The business expanded to cater to more food selections and attract the digital generation. Their challenge was that they had a long brand name and outdated identity. The company had no brand strategies and no idea how to connect with its new target audience.

METHOD
After thorough research, I formulated NOM NOM's strategies to adapt to the tastes of millennials and gen Zs. I've designed an identity system in which fun and wit are present on all touchpoints, from packaging to UI/UX design. I have also art-directed some of their campaigns in the digital and physical worlds.