Violet Services - UI/UX Design and Branding

OVERVIEW
Violet is a startup platform dedicated to helping the healthcare industry deliver more inclusive healthcare by standardizing what it means to be a culturally competent clinician. In gist, Violet is building the first "credit agency" for cultural competencies. The platform generates insights by objectively benchmarking providers using a variety of data about each provider (e.g., educational history, professional experiences, lived experiences, and more).

BRIEF
Design a website dedicated to displaying the company's profile, mission, plans, services, and informational blogs while providing focus to building a culturally inclusive community.

APPROACH
With the help of their established brand style guide and user experience research that includes user persona, user flows, and community analyses, I have developed a minimalistic website design that is easy to navigate. The graphics work cohesively with the brand, and I gave the photos a black-and-white look to give them a pop.

The first thing I did was to build the architecture, and then I proceeded to create wireframes and prototypes. I gave the website minimal animations to make the UI more dynamic.