Coca-Cola PH - COVID19 Campaign

PROJECT BRIEF
Coca-Cola Beverages Philippines needed ad posters for their campaign against COVID-19 as part of adhering to World Food Safety Month. This poster should display the brand's message of happiness while also showing that the company is one with the community when it comes to fighting the virus, with the goal of its employees being safe from the virus to ensure the safety of the products and the consumers. The company approached me through the HR Department to design these campaign posters.

METHOD
I turned the iconic Coca-Cola wave into a fist bump to display happiness and safety, crushing the virus. As we all know, a fist bump symbolizes connection and camaraderie between colleagues, friends, and family. Several iterations of the fist bump were also used for other poster designs.