With the decline of local and independent journalism, growing news deserts, and increased consumption of spurious, murkily sourced, algorithm-friendly online “news,” nonprofit news is emerging as a viable alternative.
The Institute for Nonprofit News is the leading advocacy and support group for the category, spearheading a network of over 400 outlets which are all held to standards of transparency, editorial integrity, and accountability. It’s this rigor that makes the work they do so valuable, but we need to start building the “brand” of nonprofit news.