Okay
Plenty

Plenty is an indoor vertical farming company that uses less space and fewer resources to grow flavorful produce. Imagine fruits and veggies replacing chips and soda. They came to us for a rebrand with two goals. The first was to convey the uniquely craveable flavor of Plenty produce. The second was to create a warmer and more approachable brand that felt accessible to all. We used a playful color palette with a welcoming custom font that is intended to look and feel delicious. Rather than sticking to typical healthy green visual cues, we took inspiration from desirable food categories which reflects in both the identity and packaging work. We wanted the packaging to look more like overtly flavorful food than leafy greens. Client: Plenty, Brydon Gerus, Lenny Chase Agency: &Walsh Creative Direction: Jessica Walsh Strategy: Lauren Walsh Copywriting: Stephanie Halovanic Production: Prue Linehan Design Lead: Sanchit Sawaria, Rachel Denti Design: Sasyk Mihal, Laura Csocsán, Aqua Xie, Muhittin Güneş Type Lead: Sanchit Sawaria, Type Design: Laura Csocsán, Alex Slobzheninov, Arthur Schwarz Illustration: Sanchit Sawaria, Sasyk Mihal Photography: Sarah Hopp Retouching: Daniel Plateado Prop Design: Arielle Casale

Project Roles
Designer
Skills
2D
Media
Advertising, Art, Brand Guidelines, Branded Content, Product Designs, Products - Physical
Plenty
Plenty
Plenty
Plenty
Plenty
Plenty
Plenty