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«Daily Oppotunity»
Due to Election Day in Andalucía, NGO Save The Children needed help to create a PR campaign that put children's rights into the candidate's official speech. We transformed the NGO into a media during these days, launching a newspaper called «Daily Opportunity» because every day is a new opportunity for politicians to end the violation of children's rights. Their web and every social media channel of the NGO turned into a «Daily Opportunity» channel during the weeks this campaign took place. Even their logo was changed.
- Project Roles
- Creative Director, Writer
- Skills
- Conceptual, Content, Editorial, Language: Spanish, Outdoor, Street, Copywriting, Social Media Strategy , Marketing Strategy
- Media
- Advertising, Books, Editorial Writings, Manifestos, Campaigns
