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MVP of SUVS
Sunday Night Football is for hardcore football fans. We did something only real NFL fans would get: Tecmo Bo. The real Bo Jackson in a real Kia Sorento, in the classic Nintendo 8-bit Tecmo Bowl game.
We even replayed the famous Bo Jackson-Brian Bosworth goal line run over, with a modern, Kia twist. The campaign let true fans relive their 8-bit glory.
- Project Roles
- Art Director, Creative Director, Writer
- Company
- David & Goliath
- Skills
- Art Direction, Creative Direction, Copywriting
- Media
- Commercials - Broadcast
- Project Industries
- Advertising
