Comcast SMB communication campaign

Comcast needed a communication strategy that would inspire their sales teams to sell to small and medium size businesses. Forget B2B.
It’s time for Comcast reps
to talk to prospects and customers person to person,
individual to individual.
It’s time for i2i.
The i2i initiative
helps Comcast sales reps
see eye to eye with SMB customers
through tools and capabilities that put key background on the people they’re contacting in front of them before they pick up the phone or fire off an email.
Because when you call an SMB to sell them something but don’t know what they need
chances are it’s going to be a very short conversation. But when you know you’re calling Jessica,
the owner of Nails by Jess,
and can see that she’s been using every MB of her data lately, you can have a very different kind of conversation.
Now you know how you can help.
Now you can make it personal.
Let’s go from cold calling prospects to having meaningful conversations. Let’s talk i 2 i.