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Toyota - Addressable TV
UTILIZING ADDRESSABLE TV TECHNOLOGY, TOYOTA WAS ABLE TO DELIVER A MESSAGE TAILORED TO A SPECIFIC AUDIENCE WHO WAS MOST RECEPTIVE TO IT AT THE RIGHT TIME IN THE CAR SHOPPING PROCESS.
CREDITS:
CREATIVE DIRECTOR: LEO CIRCO
ACDS: KEVIN SCHROEDER/RANDY QUAN
COPYWRITER: ALYSE SMYTHE
ART DIRECTOR: BROCK PISCCIOTTA
- Project Roles
- Art Director, Copywriter
- Skills
- Art Direction, Copywriting
- Media
- Advertising
