Motorola - One in 1

YOU KNOW THE OLD SAYING, "IF YOU CAN'T BEAT THEM, JOIN THEM?" THAT'S WHAT OUR STRATEGY WAS IN LAUNCHING THE NEW MOTOROLA ONE SMARTPHONE. WITH A SATURATED MARKET, EVER SHORTENING ATTENTION SPANS, AND THE ENTIRE INTERNET TO COMPETE WITH, THE KEY TO REACHING OUR TARGET WAS RIGHT IN THE PRODUCT'S NAME. THE THING IS, WITH A PHONE THIS RAD, WE REALLY DIDN'T NEED MUCH OF THEIR TIME ANYWAY. IN FACT, APPROXIMATELY 1 SECOND WOULD DO. YEP, YOU READ THAT RIGHT - JUST ONE SECOND.

INTRODUCING THE MOTOROLA "ONE IN 1" CAMPAIGN.

CREDITS:
ECD: VALERIE MOIZEL
CD/CW: DAVID BLACKER
ACD/AD: BROCK PISCIOTTA